LISA EATON
Lisa Eaton is a marketing expert, strategy consultant and Founder of Fabric Academy, an online training provider that empowers ambitious marketers to excel worldwide.
Established in Newcastle in 2021, Fabric Academy offers a CPD-accredited marketing strategy programme that supports current and aspiring marketers by levelling up their knowledge
and enhancing their skills. Making huge waves in the marketing education landscape, Fabric is working with brands such as Indeed, H&R Block, itsu and Savills to level up their marketing teams.
With more than two decades of experience in creating and executing marketing and communication strategies for global brands, including P&G, Visit England, Dulux and NHS Lisa has a deep understanding of what it takes to develop a high-level marketing strategy that makes an impact while delivering tangible business results.
Lisa is a strong advocate for women in business and is committed to supporting them in achieving their full potential through mentoring and sharing her experiences.
SPEAKER TOPICS: ENTREPRENEURSHIP
LESSONS LEARNED: OVERCOMING CHALLENGES IN ENTREPRENEURSHIP AND THE TECH INDUSTRY
From leading an agency through a global pandemic to bootstrapping a business to growth, Lisa has navigated many challenges and overcome obstacles along the way.
As a non-technical founder, Lisa experienced first-hand the challenges of building a tech company from the ground up. She also raised investment as a female founder in the male-dominated tech world and shares her experience and insight into navigating this new landscape.
Through these experiences, Lisa’s learned the importance of personal resilience and maintaining a positive mindset. She knows how to build success in the face of adversity and can offer guidance on surviving in business, despite difficult times while maintaining a positive outlook.
Lisa’s not just a successful entrepreneur; she's also a mother and has valuable perspectives on how motherhood can make you a better business leader.
KEYNOTE TOPICS INCUDE:
Lessons Learned: Leading an agency through a global pandemic.
Building a Tech Company from the ground up: Insights from a Non-Technical Founder.
Bootstrapping a business to growth.
A Female Founder's Journey Raising Investment for a Tech Company: Navigating a Male-Dominated World.
Success Against All Odds: The Power of Personal Resilience and Positive Mindset.
Disrupting a market: being brave enough to build something new and innovative.
ATTENDEES WILL LEARN HOW TO:
Use practical strategies for dealing with common challenges such as access to funding, market competition, and managing growth.
Avoid common pitfalls and increase their chances of success in the competitive world of entrepreneurship.
Identify and pursue opportunities in tech and entrepreneurial spaces.
Transform their business ideas into reality and achieve long-term success.
Leverage their unique strengths and experiences to succeed in their chosen field.
SPEAKER TOPICS: MARKETING
BREAKING THE MOULD: DISRUPTING AND DELIVERING MARKETING STRATEGIES IN A CONSTANTLY EVOLVING LANDSCAPE
Marketing is constantly evolving, and staying ahead of the curve can be challenging. As a dynamic marketing expert with over two decades of experience, Lisa has seen first-hand the challenges businesses face to create marketing strategies that make an impact and deliver tangible results.
Lisa will share how to create and deliver marketing strategies that stand out in a constantly evolving landscape.
KEYNOTE TOPICS INCLUDE:
Why you need a marketing strategy.
How to create marketing strategies that are disruptive and memorable.
The importance of staying ahead of marketing trends and how to keep up with them.
How to measure the success of your marketing strategies and make data-driven decisions.
How to transform marketers of the future.
Creating a culture where marketers thrive.
ATTENDEES WILL LEARN HOW TO:
Knowledge on how to understand your marketplace and audience better.
Tips and best practices for delivering marketing strategies and campaigns that drive results.
An insight into the marketing strategies to avoid.
A marketing strategy blueprint that delivers results.
HERE’S WHAT PREVIOUS ATTENDEES SAID…
“Lisa spoke from the heart and with honesty, sharing her journey of building one business and pivoting to build another, even after steering the original business through the challenges of lockdown. The impact Lisa’s talk had on the audience was significant. Her real-life experiences gave a new dimension to ‘when leadership gets tough’ and the concepts discussed; the audience left feeling inspired and motivated to tackle their own leadership challenges. I highly recommend Lisa to anyone looking for an inspirational and engaging speaker.”
“Lisa recently spoke at the North East Growth Hub’s ‘When Leadership Gets Tough’ workshop. Her candid discussion of the challenges of leadership and the decision to close a business and pursue a new venture was sincere and resonated with us all. Lisa’s emphasis on the importance of having a mentor and trusting one’s gut instinct during tough decisions left a lasting impression on the audience. We appreciated her openness, and it made the delegates appreciate that they’re not alone when it comes to leadership challenges. This gave the audience the confidence to make difficult decisions and trust themselves when faced with adversity. Thank you, Lisa, for your insightful and inspiring talk.”